FamilyMart Spirit

Opening Letter

FamilyMart Spirit

Global

Network

“Our mission is to be located close to customers and always close to our customers’ heart as they are one of our family“

Vision

Correspond to reliability gained from all stakeholders in all ages and at all areas and countries where FamilyMart is Open to provide life with higher quality and be an existence indispensable for the local society.

Key brand values

Provide hospitality to every customer as if you are welcoming your family members
1. Detailed customer services which make customers happy everyday
2. Products and services which support customers’ daily lifestyles and which take root in local areas
3. Store space adding colors to customers’ lifestyles
4. Active contribution to the community

Famimaship

Listen, Decide, Act”
“Wholehearted Hospitality”
Exceeding customers’ expectations
Growing together, through mutual trust
Cultivating esthetic sensitivity
Enjoying new challenges
Acting with integrity

Commitments

1. Provide the highest satisfaction for customers.
2. Put every effort into ensuring franchisees’ obtain the highest profits from their FamilyMart Convenience Store Operation
3. Co-Growing, through which the company aims to achieve growth and prosperity together with people from local communities, customers, affiliated stores, business partners and employees.

Providing Customer Satisfaction with S&QC
To create the highest customer satisfaction, FamilyMart adopted the ‘S&QC’ system in all of its stores for the same standard of products and services. Each letter of S&QC symbolizes a word as follow:
S = Service emphasizes good service to satisfy all customers through continuous theoretical and practical training courses. This includes service checks and advisers for all stores
Q = Quality emphasizes quality products in demand by customers with close monitoring for expired products. A check system monitors all equipment used to keep products fresh at all times.
C = Cleanliness emphasizes cleanliness, both internal and external store areas, and includes all product presentations that will ensure FamilyMart stores maintain the highest state of cleanliness.