To follow the success of using Doraemon image in creating Doraemon dumplings which have aroused Vietnamese market, FamilyMart Vietnam launched Dorayaki product on May 2017 targeted to students who want a high quality and nutritious snack or dessert. Dorayaki is very familiar to young people who love Doraemon and the same name manga since it is his favorite cake. Moreover, the product also contributes to diversifying pastry products presented throughout FamilyMart store system.
Dorayaki cake is produced in accordance with Japanese quality standards from raw materials to packaging and preservation to help it keeps custard inside sweet and delicious with soft skin outside. Only 14.000 VND for a quality product, Dorayaki completely conquers the most difficult customers with their outstanding advantages.
Within 3 months to the beginning of August 2017, 100,000 Dorayaki cakes have been sold throughout the FamilyMart store system and this number keeps increasing. FamilyMart hopes the number of Dorayaki continue to increase in the future as a motivation for our team to create quality products for customers.